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Campaign Management

Campaign Management is the critical and final customer touching activity of Database Marketing. Though it sounds simple, the entire process needs rigor to successfully to run it. A number of IT/database constraints pose additional challenges.

Loyalty Square uses Six Sigma rigor to provide end-to-end support from program design, campaign execution to campaign tracking. We deploy analytics tools to analyze the effectiveness of a marketing or promotion campaign. The analysis is also aimed at identifying the factors affecting the turnover from the campaigns and identifying potential improvements required for the campaigns. The team has considerable expertise in designing the campaign experiments aimed at achieving the optimal mix of marketing strings.

Loyalty Square also compliments its Campaign Management expertise with

to provide superior customer engagement and incremental sales within limited marketing budgets.


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