Retail Financial Services Telecom Ecommerce/Social Media Education
Behavioral Segmentation Scorecard Development Market Basket Analysis Personalized Recommendations Churn Management Text Mining Campaign Management Social Network Analysis Loyalty Measurement
Applied Data Mining Techniques Statistics Essentials Statistical Model Development Text Mining Analytics for Marketing Managers Analytics for Risk Managers Analytics for Collections Managers Mechanics of Financial Products Emerging Trends in Analytics
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Popular Quotes Do You Know? Glossary Ten Things in Retail Best Practices - Amazon Best Practices - Singapore Airlines Best Practices - Shopper's Stop Best Practices - Tesco



Corporate Trainings

Over a period of last few months, we have realized that there's a lot of curiosity to understand the power of Analytics and Loyalty Management. The Business Managers are looking beyond traditional options to optimize business decisions based on facts and figures. Hence, Loyalty Square brings a suite of corporate trainings for business managers to realize the potential of analytics. The trainings are meant to provide insights into analytics process, data requirement, measurement metrics and tools/techniques used for performing data analytics on large data available within the organization.

The duration of trainings vary from 4 hours to 2 days and can be customized to organization's needs. Some of the trainings are:

Applied Data Mining Techniques

The training covers

  • Overview of Data Mining Techniques
  • Exploratory Data Analysis
  • Predictive Modeling: Classification and Regression
  • Descriptive Modeling: Segmentation Techniques
  • Discovering Patterns and Rules: Association Rules & Sequential Rules
  • Text Mining

Please write to us at enquiries@loyaltysquare.com for further details.

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Statistics Essentials for Analytics

The training covers

  • Various Types of Data
  • Statistical Measures
  • Sampling Techniques
  • Various Types of Distributions
  • Concepts of Hypothesis Testing and Significance Level
  • Correlation
  • Types of Regression Models
  • Objective and Non-objective Segmentation Techniques

Please write to us at enquiries@loyaltysquare.com for further details.

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Process of Statistical Model Development

The training covers

  • Overview of Modeling
  • Data Preparation
  • Variable Reduction & Selection
  • Fine Tuning
  • Model Evaluation and Validation
  • Score Calibration
  • Reject Inferencing

Please write to us at enquiries@loyaltysquare.com for further details.

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Text Mining for Competitive Advantage

The training covers

  • Concepts of Basic Text Analytics
  • Text Preprocessing - Parts of Speech, Stemming, Feature Extraction, etc.
  • Introduction to Classification and Regression Algorithms
  • Introduction to Clustering
  • Information Extraction, Topic Models, Sentiment Analysis
  • Hands-on exposure to Weka for a Business Example

Please write to us at enquiries@loyaltysquare.com for further details.

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Business Analytics for Marketing Managers

The training covers

  • Introduction to Customer Lifecycle
  • Customer Acquisition - Goals, Process & Analytics
  • Acquisition Analytics - Segmentation, Response Models, Profitability, etc.
  • Offer/Channel Optimization
  • Early Months on Books (Early Stage) Analytics
  • Lifecycle/Loyalty Analytics - Various Techniques
  • Traditional Marketing vs CRM
  • Cross-sell/Up-sell Strategies
  • Retention Strategy - Churn Management
  • Analytics Framework - Measurement

Please write to us at enquiries@loyaltysquare.com for further details.

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Business Analytics for Risk Managers

The training covers

  • Risk and Profitability
  • Basics of Credit Scoring
  • Acquisition Risk Analytics
  • Credit Line Management
  • Authorization Strategy

Please write to us at enquiries@loyaltysquare.com for further details.

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Business Analytics for Collection Managers

The training covers

  • Overview of Collections Process
  • Collection Analytics - Various Functions
  • Collections MIS
  • Collections Strategy
  • Collections Planning & Analysis
  • Performance Measurement

Please write to us at enquiries@loyaltysquare.com for further details.

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Mechanics of Retail Financial Services Products

The training covers

  • Various Types of Cards and Loans
  • Typical Credit Card Transaction
  • Income Drivers
  • Expense Drivers
  • Types of Annual Percentage Rate (APR)
  • Finance Charges - Computation
  • Late Fees
  • Types of Losses
  • P&L and Balance Sheet
  • Payment Hierarchy

Please write to us at enquiries@loyaltysquare.com for further details.

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Emerging Trends in Business Analytics

The training covers

  • Realtime Analytics
  • Usage of Unstructured Data
  • Usage of AI/Machine Learning Algorithms
  • Behavioral Targeting
  • Influence of Social Media
  • Text Mining
  • Customer One View

Please write to us at enquiries@loyaltysquare.com for further details.

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Customized Trainings in SAS, SPSS and R

The indicative training curriculum includes

  • Data Management Essentials
  • Exploratory Analysis
  • Hypothesis Testing
  • Factor and Cluster Analysis
  • Linear and Logistic Regression
  • Time Series Analysis

Advanced trainings on SAS Enterprise Miner, SAS Text Miner, SPSS Clementine, etc. can also be organized on request.

Please write to us at enquiries@loyaltysquare.com for further details.

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